Dubai:  Empire Aviation Group, the Dubai-based private aviation company, and Luxury Air Travel by Dnata, the recently launched division of Dnata Travel Services, yesterday signed an agreement confirming Empire Aviation Group as a preferred provider of executive jet charter services.

Under the terms of the new agreement, the company will market and sell the private jet charter services of Empire Aviation Group. The Luxury Air Travel by Dnata team is fully trained, experienced and committed to promoting the development of the private charter sales operation. To support this new deal, Luxury Air Travel by Dnata is including complimentary limousine transfers with every Empire Aviation charter booked.

Fastest growth

According to Middle East Business Aviation Association (Mebaa), the Middle East charter market has grown at 10-15 per cent per annum in the last two-three years and is now estimated to be worth about $500 million annually.

The International Air Transport Association (Iata) predicts the Middle East will be the fastest growing region for international traffic over the next few years, with increases expected to be around 7 per cent annually, well ahead of the world average of 4.8 per cent.

Paras Dhamecha, CEO of Empire Aviation Group, said, "This agreement with Dnata's new luxury air travel division is well timed and matches our rapidly developing luxury charter services with the operational reach and outstanding reputation of Dnata, as the regional market develops with greater demand for and access to private air travel.

"Operating successfully in the private charter market requires a very high level of customer service and the care and attention to detail that allows us to deliver a five-star travel experience on every flight for these very discerning customers. Luxury charter goes well beyond the provision and management of a private jet and can encompass everything from transfers and hotels, to the personal selection of a VIP menu with silver service, to onboard entertainment."

Empire Aviation Group was established in the UAE in 2007 as a one-stop shop for private aviation services, aircraft sales, management, operation and charter and ancillary services.