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Dubai: Fox Movies, a free-to-air English movie channel, will be launched in the region by a partnership between Fox International Channels (FIC) and Rotana Media Services (RMS).
"This is the first free-to-air branded Hollywood movie channel in the Middle East," said Ward Platt, president of FIC.
Starting Thursday, the channel will be targeted at the Arab population. Fillers between movies will be tailored to the local niche market and movies will have Arabic subtitles.
The first movie to be aired will be Blade Runner - The Final Cut, starring Harrison Ford. This movie will be aired for the first time in the region. All movies aired will be uninterrupted by advertisements or other breaks.
On viewership, Platt said it is almost impossible to measure. "There are over 35 million homes receiving free-to-air television in the region," he said.
Adding that, anyone with a receiver and a dish can watch the channel.
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