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Dubai: Emaar Bawadi, the joint venture between Emaar Properties and Bawadi, a member of Tatweer Group, on Thursday announced the mixed-use components of its first project, Asmaran.
The 70 million square feet project will be a part of Bawadi, located within Dubailand, and close to Dubai's landmarks and easily accessible from the Emirates Road and Dubai Bypass. Emaar and Bawadi will have equal equity participation on Asmaran.
When completed in phases, Asmaran will be home to over 55,000 people and will feature a family-oriented theme park with a wide range of attractions.
Asmaran will also have four million square feet of commercial space through three business hubs, and offer 3.2 million square feet of retailing space - all integrated within lush green landscapes.
The hospitality elements include over 5,300 serviced apartments and nine world-class hotels with over 5,150 rooms. The residential community will have over 19,000 residences, comprising mainly villas and townhouses set amidst gardens.
Asmaran is in close proximity to the largest hotel in the world with 6,500 rooms, and the largest convention centre in the world located within Bawadi. Its central location offers residents easy access to airports and the highway.
All facilities within the project will be linked by internal roads and walkways leading to a central community centre. The project will also have ample parking facilities enhancing the convenience of residents and visitors.
Issam Galadari, managing director of Emaar Bawadi, said: "Emaar and Tatweer are two of the leading developers in Dubai, and Asmaran will benefit from the synergies derived from the experience of both to deliver a world-class project managed by Emaar.
"Asmaran reiterates the commitment of the Emaar Bawadi joint venture to develop world-class projects, which is the founding objective of the company. Work on the masterplan and other details of the project were undertaken on a fast track basis to deliver on our promises."
Bawadi is envisaged as the longest hospitality and retail destination in the world along a 10 kilometre stretch which will add 51 hotels, 40 million square feet of retail space and more than 60,000 rooms to Dubai. Complementing the vision of Bawadi, Asmaran will serve as a central integrated resort and tourist destination. Its location within Bawadi and proximity to Arabian Ranches make it a strong draw for potential customers looking for homes or business investments.
Arif Mubarak, CEO of Bawadi, said, "Bawadi is envisaged as the longest hospitality, shopping and entertainment boulevard in the world. Asmaran will add to the varied range of mixed-use offerings. With its focus on integrating residences, leisure, hospitality and commercial space, Asmaran will further streng-then the tourism and property sectors in Dubai."
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