London: Companies such as burger chain McDonald's and budget airline Flybe will be able to offer their own qualifications under a shake-up of welfare and training announced by the British government on Monday.

The two employers, and infrastructure firm Network Rail, have been approved by the Qualifications and Curriculum Authority to award certificates, a government source said.

In some cases the qualifications, in subjects such as restaurant management in the case of McDonald's, will be equivalent to "A" level examinations.

"It's a move toward breaking down the divisions between company training schemes and national qualifications," the source said.

Other welfare and training reforms being set out by Prime Minister Gordon Brown and his ministers include a plan to force the jobless to learn skills and a plan to enlist the private sector to help the long-term unemployed find work.

Saying Britain faces a "skills race" to succeed in the globalised economy, Brown will say: "It is time for a wake-up call for young people, employees and employers - that we now summon ourselves to a new national effort and mobilisation to win the new skills race."

Speaking to business leaders in London, Brown will also announce an expansion of an apprenticeship programme aimed at helping young people get a start in work. Brown's office released excerpts of his speech in advance.

Brown will throw his support behind controversial welfare reform proposals made last year by investment banker David Freud, saying his government will hire private sector or voluntary groups to "find innovative ways of helping the long-term unemployed ... move into work."