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Dubai: Dubailand, which is to be the largest leisure entertainment destination in the Gulf, on Wednesday said it has formed a strategic alliance with UK-based HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owner, to develop a portfolio of family entertainment projects in Global Village.
"The highlight of the alliance will be the creation of the world's first HIT Entertainment 'Little Big Club' in Dubai. The 25,000 square foot indoor/outdoor project represents a multi-million dirham investment within the permanent Global Village which is set to open its doors in the last quarter of 2008," a Dubailand statement said.
The venture will offer young children and their families a unique, fully immersive, secure and interactive experience.
The 'Little Big Club' is designed around the globally popular characters Barney, Pingu, Bob the Builder and Thomas & Friends with themed rides and indoor and outdoor play-centres.
The 'Little Big Club' will also feature party and educational function spaces and a theatre that will present mini live shows as well as screening the most popular television shows produced by HIT Entertainment as well as first run productions.
Mohammad Al Habbai, CEO of Dubailand, said: "The alliance with HIT Entertainment is a continuation of our strategy of bringing the world's most prestigious names in the leisure and entertainment industries to Dubailand.
"HIT Entertainment joins an illustrious portfolio of Tatweer-owned investments formed by Bawadi, The Tiger Woods Dubai, Universal Studios Dubailand and Dreamworks Animation Park, in addition to Dubailand itself and the Global Village."
Dubailand and HIT Entertainment will also work together to develop new concepts, including live shows and a diverse mix of music and entertainment, themed restaurants and retail outlets.
Bruce Steinberg, chief executive of HIT Entertainment, said: "Barney, Pingu, Bob the Builder and Thomas & Friends are brands that are loved by children and trusted by parents. With the launch of our new 'Little Big Club', children and families will be able to experience their favourite brands in a new and unique way.
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