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Dubai: Online marketplace Tejari pledged to develop a new "e-Silk Road" to replicate the historical trade route between China and the Middle East.
Tejari's participation in the UAE-China Business and Economic Cooperation Forum held in Shanghai marked the culmination of a high-profile visit by a UAE trade delegation to China.
Within the forum, high-level Emirati and Chinese officials witnessed two strategic cooperation agreements between Tejari and its Chinese business partners to advance the e-Silk Road vision.
The first agreement pertained to a joint venture with Ren Jun, chairman of YinShengTai Group, a leading real estate developer in Qingdao, China, to establish Tejari China (under the Chinese brand name of 'Te Jia Ye') and set in motion the opening of over a dozen new offices across China this year.
The second deal was a strategic agreement with Hensen Tien, general manager of ShanghaiMart, China's first and Asia's largest permanent international trade mart, to facilitate export promotion and strengthen commercial links for textile trade with the Middle East.
Omar Hijazi, CEO of Tejari, said: "Our ambitious plans mirror the pace and energy of this region, and we are enormously proud to join this inaugural trade delegation as we fulfill our mission to build up and facilitate greater trade opportunities between the UAE and China.
"Tejari's electronic marketplace comprises the largest buyer network in the Middle East and Chinese businesses can benefit from our unique matchmaking and transactional technology to secure more trade and interactions".
Tejari's local operations will be executed through its business partnership with the YinShengTai Group.
Chinese businesses will be able to benefit from the global product exposure that e-commerce offers by setting up their online showrooms and bidding electronically on the tenders and auctions posted on the Tejari marketplace.
Tejari's success in boosting links between emerging markets globally will be able to advance the traditional Silk Road trade route in order to connect Chinese businesses to our 150,000 members in the Middle East.
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