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More UAE journalists need to enter the media and work to attain positions of authority as soon as possible so that they are able to influence the news agenda of the country. When a national media does not have nationals playing a dominant role in its thinking and practice, the media will not be able to truly reflect what is happening in the country.
This is why Abu Dhabi's new media zone is important, since it specifically aims to create quality content for the Arab world, and to train UAE and Gulf nationals to acquire the essential skills of excellence by asking those companies which work in the zone to play a strong role in training nationals, and then offering them employment opportunities.
The rationale for the media zone, curiously called twofour54, is based on the long established business truth that good quality will eliminate poor quality from the market.
This is why twofour54 is focusing on encouraging the creation of content, rather than the right to produce titles or programmes. Through this strategy, it aims to support building a substantial group of nationals who will be able to take their rightful place in the UAE's media.
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