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Dubai: Just weeks after the conclusion of the English Premier League's 17th season, Toshiba has signed a multi million dollar contract with Showtime Arabia as the exclusive broadcast sponsor of the EPL in the Middle East.
Under the deal, Toshiba will be the sole On-Air sponsor of the league's 18th season that starts in August with an automatic renewal into the 2009 - 2010 season. This agreement is the region's largest ever single sports sponsorship deal.
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Showtime President and CEO Marc-Antoine d'Halluin said, "We are delighted to welcome Toshiba as our exclusive broadcast sponsor. The English Premier League is simply the most competitive in the world, providing our viewers with 10 months of world beating entertainment.
Y Matsunaga, Managing Director for Toshiba Gulf, recognises the values of connecting with the world's most popular viewer sport saying, "Covering 12 markets across the Middle East region and in North Africa is a major undertaking for Toshiba."
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