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Dubai: Aiming to educate the children in the UAE about the Olympic Games and adhering to its commitment to promote active lifestyles, McDonald's UAE launched the Champion Kids programme, in association with the UAE National Olympic Committee (NOC).
The launch was announced at a press conference held at the NOC premises and attended by representatives from the involved parties and press.
The programme that will run from March 16 to May 1, will seek to realise the dream of four children from the UAE, aged between 6 and 14, to win a 4-day trip to Beijing with an adult guardian and live the Olympic experience.
Commenting on the launch, Rafic Fakih, managing director of McDonald's UAE, said: "Our commitment towards the wellbeing of our children lead us to initiate unique programmes that can effectively influence them and encourage them to adopt active lifestyles."
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