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Amitabh Bachchan, Aamir Khan and Ajay Devgan are among the many celebrities who have become avid bloggers. So much so that ad men and web experts say blogs are an effective tool of advertising and stars are using it well to promote themselves.
A blog is a “successful means to advertise oneself. In fact, it is not only an effective medium to advertise yourself but to express yourself,” ad man Prahlad Kakkar told IANS over phone from Mumbai.
Vivek Bahl, associate vice-president (marketing) of social networking site Ibibo.com, seconds Kakkar’s view. He said: “Yes, a blog can be very successful as a means of self promotion since it provides them direct access to the people.”
Bahl sees no harm in celebrities using blogs to promote themselves. “Why not? It provides good visibility, but a celebrity should be clear about what he or she wants to do with the blog,” he said.
Actress Gul Panag, a blogger herself, also feels that it is okay to use blogs for self-promotion. “If bands and artists can use so many means to promote themselves, why not blogs?”
Celebrities have taken to blogging because blogs are essentially websites where they can post their views and enhance them with graphics and videos. It also enables them to receive reactions and replies from audiences directly.
At times it is hard to believe that celebrities really write their own blogs, considering the fact that a busy star like Amitabh has time to write 900-word long blog entries.
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