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Mumbai: A day after the shocking story of a split in one of filmdom's most durable marriages rocked Mumbai, Arbaaz Khan and Malaika Arora on Friday said it was a publicity stunt gone horribly wrong.
"It is part of an ad campaign for a product that Arbaaz and I are launching, rather re-launching. See, the concept of the ad is that he comes towards the end and re-proposes to me. What was told to the press was that Arbaaz was getting remarried. I don't know how and when or where they came up with the rest [of the story]," Malaika told IANS. Husband and "co-conspirator" Arbaaz said: "We thought the campaign would come and go. But in no time a section of the media jumped on to the campaign line 'Arbaaz to re-marry' and made up their own screenplay about my break up with Malaika.
"By god's grace we're very happy together and we don't need to resort to gimmicks to stay in the news."
But what started as a public relation exercise to generate curiosity and interest in consumer products, soon got out of hand.
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